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All Time is Personal.

“I believe that a wristwatch is an extension of one’s personality—an emotional form of expression as well as a pragmatic one. Bespoke Watch Projects assembles each watch according to the specifications of its new owner, capturing these unique qualities and needs.”

—John Beck McConnico


Bespoke Watch Projects was founded in 2014 as the brainchild of John Beck McConnico, a Horologist, Brand Builder, Designer, and Visual Artist. Throughout his 30-year career he has created consumer products, creative strategies, identity systems, and campaigns for Fortune 50 companies such as Apple, Sony, and NBC (as well as being an avid watch collector). Originally evolving from his individual client commissions, Bespoke Watch Projects has grown into a robust brand with a rotating selection of Readymade Editions, Made-to-Order Models, Bespoke Services, and Online Watch Builder.

A strong believer in the power of collaboration and cross-pollination of creative ideas, he built Bespoke Watch Projects to offer equal parts Design, Product, and Service—with the customer being the paramount collaborator.

John assembles each watch in his Oakland, California studio—incorporating hand-finished engraved dials, distinctive case designs, and customized  Swiss movements. His primary goal is to offer an “accessible heirloom” for every watch collector and aficionado.

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